About Diamond Buyers

Trusted Jewelry Buyers

We know there are many options when it comes to selling jewelry.  The entire experience can be confusing and frustrating if the right buyer isn’t chosen.  With over 30 years of experience, we’ve seen many cases of individuals getting “burned” by the process, and that’s why we strive to remain a trusted diamond buyer both locally and nationally.


We are committed to providing the most trusted, confidential, safe, and secure buying process in the industry.  At Diamond Buyers, we don’t just purchase jewelry rather we build long lasting and trusted relationships with our sellers.

The Diamond Buyers Team

Diamond Buyers president, Keith Shaftel and Owner, Danny Shaftel, have been in the jewelry buying business for over 30 years.  The parent company to Diamond Buyers, Shaftel Diamonds, has been in operation since 1978 and has remained a reputable and trusted jewelry store in the Houston community.

Both Keith and Danny are highly experienced in the jewelry industry and offer unparalleled knowledge of the jewelry buying market.  With their combined knowledge and experience they strive to provide a selling environment that is safe, secure, and trusted.


Keith Shaftel

President and CEO
Senior Diamond and Jewelry Buyer

Mr. Shaftel’s experience in the diamond and jewelry trade spans over three decades. Shaftel has always believed in the importance of the secondary diamond market and treating clients with respect whether they are buying or selling jewelry; he actually instituted an exclusive 75% buy-back policy for diamonds purchased from the Shaftel Diamond Company at any time! You can find more about this on the Shaftel Diamond website. Mr. Shaftel is also a member in good standing of the prestigious Diamond Dealers Club of New York (DDC,) an organization dedicated to maintaining the highest ethical standards in diamond trading as well as the American Gem Trade Association (AGTA), a similar organization for the colored stone industry.

Danny Shaftel

Owner / Manager

GIA trained in Diamonds and Colored Stones, Danny Shaftel was a welcome addition to the family business after graduating from the University of Colorado.  In charge of processing operations, diamond and gemstone assessment and buying, it is Danny’s responsibility to make sure that all client items are accurately recorded and meticulously evaluated to determine appropriate market values.

Sell Your Jewelry to a Trusted Buyer

The Diamond Buyer Difference

Diamond Buyer’s team of appraisers are GIA-certified and have years of experience evaluating diamonds, engagement rings, fine jewelry, watches, and more. They’re prepared to offer a fair and honest true market value of your jewelry.

In addition, Diamond Buyers offers:

  • Highly skilled and thoroughly trained GIA graduates on staff.
  • Extensive knowledge of current jewelry market.
  • Fully licensed and 100% bonded selling experience.
  • Top value offers for your jewelry
  • Transparent selling process